COMD 2400 Fall 2024
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.
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Virtual 29th semi-annual Undergraduate Research Mixer on Thursday, September 19th! The event […] See MoreUndergraduate Research Mixer
Creative Exercise: Redo a Bad Print Ad
Objective:The goal of this assignment is to select a poorly designed print advertisement, analyze […] See MoreCreative Exercise: Redo a Bad Print Ad
Launching at Adobe MAX Miami Beach, the open-submission Adobe MAX Creativity Awards program […] See MoreAdobe MAX Creativity Awards
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When Luke Sullivan said that advertising is a business he simply meant that the ultimate […] See MoreComment on "Reading Assignment 1"
Comment on "Creative Exercise: Redo a Bad Print Ad"
Analysis:The ad I chose to redo is for Peroni beer, an Italian brand with a history […] See MoreComment on "Creative Exercise: Redo a Bad Print Ad"
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Question 1:When Luke Sullivan said advertising is a business, he meant the way it's ran […] See MoreComment on "Reading Assignment 1"
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