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This course is an in-depth exploration of the creative advertising campaign and related media. Working individually and/or in teams, students will research, develop creative concepts and design packaged goods and service sector campaigns. Preparation of finished artwork using QuarkXpress and software such as Adobe Creative Suite.

This course is an in-depth exploration of the creative advertising campaign and related media. Working individually and/or in teams, students will research, develop creative concepts and design packaged goods and service sector campaigns. Preparation of finished artwork using QuarkXpress and software such as Adobe Creative Suite.

Theory and practice of designing with information. Topics include graphs, charts, pie-charts and diagrams. Through advanced assignments related to information graphics, exhibition design and wayfinding systems, students will synthesize and design complex data sets. Preparation of final work using current design software applications.

Theory and practice of designing with information. Topics include graphs, charts, pie-charts and diagrams. Through advanced assignments related to information graphics, exhibition design and wayfinding systems, students will synthesize and design complex data sets. Preparation of final work using current design software applications.

Explores the role of graphic designer in contemporary visual communications with related design assignments and research. Graphic design trends; the impact of computer technology; examination of the work of major 20th century designers; global graphics; the ongoing dialogue between advertising and graphic design. A large emphasis will be placed on awareness of the design world by observing the principles of design in our community: books, publications, web sources, museums and graphic art organizations. Students are expected to gather reference materials for all their projects and are encouraged to use the library resources. http://library.citytech.cuny.edu

Explores the role of graphic designer in contemporary visual communications with related design assignments and research. Graphic design trends; the impact of computer technology; examination of the work of major 20th century designers; global graphics; the ongoing dialogue between advertising and graphic design. A large emphasis will be placed on awareness of the design world by observing the principles of design in our community: books, publications, web sources, museums and graphic art organizations. Students are expected to gather reference materials for all their projects and are encouraged to use the library resources. http://library.citytech.cuny.edu

This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.

This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.

African Cultural retentions in the Americas is presented this semester as a reading and writing-intensive course focused on the continuities, transformations, adaptations and re¬inventions of African culture found within the African diaspora in the Americas since the era of the trans-Atlantic slave trade. Some of the research and writing conducted by historians, anthropologists, archaeologists, art historians, and musicologists pertinent to our subject matter will be studied. Lectures, readings, classroom discussions and writings will explore cultural developments in the Caribbean, Central and South America, and the United States. In addition to our readings, a number of documentary films will be shown and reviewed. In the Americas, Africans encountered Native Americans and Europeans; therefore, a major focus of this course is to explore and to understand the new cultural contexts which emerged, and Africa’s contributions to those contexts.

African Cultural retentions in the Americas is presented this semester as a reading and writing-intensive course focused on the continuities, transformations, adaptations and re¬inventions of African culture found within the African diaspora in the Americas since the era of the trans-Atlantic slave trade. Some of the research and writing conducted by historians, anthropologists, archaeologists, art historians, and musicologists pertinent to our subject matter will be studied. Lectures, readings, classroom discussions and writings will explore cultural developments in the Caribbean, Central and South America, and the United States. In addition to our readings, a number of documentary films will be shown and reviewed. In the Americas, Africans encountered Native Americans and Europeans; therefore, a major focus of this course is to explore and to understand the new cultural contexts which emerged, and Africa’s contributions to those contexts.