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In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

ADV3652 Web III Thurs 6pm-9:20pm This is an intensive course in design and development of dynamic websites. The course offers a combination of theoretical and practical information on how to combine the PHP scripting language with the MySQL database to produce dynamic web content. Students are expected to have intermediate to expert skills in HTML and CSS. The goal of the course is to give students the experience of designing dynamic web content and demonstrate tasks such as generating images dynamically, sending and managing email, facilitating user discussions and managing content. The purpose is to learn a professional approach to website conceptualization and execution.

ADV3652 Web III Thurs 6pm-9:20pm This is an intensive course in design and development of dynamic websites. The course offers a combination of theoretical and practical information on how to combine the PHP scripting language with the MySQL database to produce dynamic web content. Students are expected to have intermediate to expert skills in HTML and CSS. The goal of the course is to give students the experience of designing dynamic web content and demonstrate tasks such as generating images dynamically, sending and managing email, facilitating user discussions and managing content. The purpose is to learn a professional approach to website conceptualization and execution.

Vector-based animation and interactivity are important presentation tools for engaging the user. The goal of this course is to teach the development of time-based animation skills. It will introduce the concepts of the timeline and vector art for use on the World Wide Web using software such as Flash. This course is a prerequisite for the Interactive Art Direction and Interactive Interface Design courses.

Vector-based animation and interactivity are important presentation tools for engaging the user. The goal of this course is to teach the development of time-based animation skills. It will introduce the concepts of the timeline and vector art for use on the World Wide Web using software such as Flash. This course is a prerequisite for the Interactive Art Direction and Interactive Interface Design courses.