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In this course, stu­dents learn to re­fine their con­cep­tual think­ing, and the abil­ity to apply de­sign con­cepts across var­i­ous media chan­nels. This course chal­lenges stu­dents to think and strate­gi­cally apply cam­paign ideas. At this stage, stu­dents choose a media place­ment and in­cor­po­rate it into the so­lu­tion. Pro­ject based as­sign­ments from con­cept through final dig­i­tal out­put are an in­te­gral part of the course. The course also in­tro­duces the col­lab­o­ra­tive re­la­tion­ship be­tween Art Di­rec­tor and Copy­writer. Stu­dent teams brain­storm, de­velop copy, art di­rect and pitch ideas in teams. Stu­dents will ex­plore the di­a­logue be­tween prod­ucts and ser­vices and how to com­mu­ni­cate their ben­e­fits and fea­tures to the in­tended tar­get.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. Project based assignments from concept through final digital output are an integral part of the course. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This openly avail­able model course con­tains course in­for­ma­tion, learn­ing out­comes, sug­gested weekly top­ics and pro­jects, video re­sources, quizzes, and more. It may be cloned and adapted by any fac­ulty mem­ber teach­ing this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

This openly avail­able model course con­tains course in­for­ma­tion, learn­ing out­comes, sug­gested weekly top­ics and pro­jects, video re­sources, quizzes, and more. It may be cloned and adapted by any fac­ulty mem­ber teach­ing this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.