Lydia Lai’s Profile
My Courses
This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.
Prof Cheng’s Spring 2013 History of Photography
This course surveys the history of photography from its beginnings in the early nineteenth century to the present. We will examine the use of photography for aesthetic, documentary, and āscientificā purposes, stylistic shifts in photography related to aesthetic concerns, and varying interpretations of subject matter based on social and cultural concerns at specific moments in history. We will also consider the relationship between photography and the visual arts in general, which culminates with the primacy of photography as a medium by the late twentieth century.
COMD4900 HD97 [92338] Internship in Advertising Graphic Design, Fall 2015
Internship in Advertising Graphic Design Assignment to field work/study situations of approximately eight to ten plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab.
Students will perfect the art of writing business documents, memos resumes
ADV 2340 Digital Photography 2
In this advanced class, the emphasis will be on creative problem solving with photography for the Communication Design field. The emphasis will be on using style to transform subject matter in order to communicate ideas. The first half of the semester will use still life photography to explore photographic style while the second half of the semester will focus outdoor work including street photography, urban landscape and on-location work. Students will be exposed to a wide range of contemporary photographers from a range of genres. Advanced digital darkroom, color correction, and color management procedures will be covered in addition to facilitate studentsā professional-level portfolio development.
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