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This course is an in-depth exploration of the creative advertising campaign and related media. Working individually and/or in teams, students will research, develop creative concepts and design packaged goods and service sector campaigns. Preparation of finished artwork using QuarkXpress and software such as Adobe Creative Suite.

This course is an in-depth exploration of the creative advertising campaign and related media. Working individually and/or in teams, students will research, develop creative concepts and design packaged goods and service sector campaigns. Preparation of finished artwork using QuarkXpress and software such as Adobe Creative Suite.

Principles of three-dimensional design. Course covers an analysis of form and space. Topics include: hollow forms both geometric and organic; architectonic organization of space; light and shadow; geometric solids; the modular unit; form and structure in nature; linear forms with membranes; movement. Applications to packaging, architecture, sculpture and environmental design and graphics. Materials and inherent properties governing their use in form and space.

Principles of three-dimensional design. Course covers an analysis of form and space. Topics include: hollow forms both geometric and organic; architectonic organization of space; light and shadow; geometric solids; the modular unit; form and structure in nature; linear forms with membranes; movement. Applications to packaging, architecture, sculpture and environmental design and graphics. Materials and inherent properties governing their use in form and space.

Explores the role of graphic designer in contemporary visual communications with related design assignments and research. Graphic design trends; the impact of computer technology; examination of the work of major 20th century designers; global graphics; the ongoing dialogue between advertising and graphic design. A large emphasis will be placed on awareness of the design world by observing the principles of design in our community: books, publications, web sources, museums and graphic art organizations. Students are expected to gather reference materials for all their projects and are encouraged to use the library resources. http://library.citytech.cuny.edu

Explores the role of graphic designer in contemporary visual communications with related design assignments and research. Graphic design trends; the impact of computer technology; examination of the work of major 20th century designers; global graphics; the ongoing dialogue between advertising and graphic design. A large emphasis will be placed on awareness of the design world by observing the principles of design in our community: books, publications, web sources, museums and graphic art organizations. Students are expected to gather reference materials for all their projects and are encouraged to use the library resources. http://library.citytech.cuny.edu

This course is a practical introduction to the field of illustration. Focus will be places on process work and professional practices, presented within contemporary and historical context. Course includes projects and lectures in a variety of illustration genres including: product design and advertising, storyboard, book illustration, editorial illustration, and institutional illustration. A variety of materials will be introduced through lectures and demonstrations for use on assignments such as: pencil, pen and ink, brush, colored pencil, brush and paint, and collage. Critical concepts such as: Conceptual Development, Working on Assignment, Composition, Contrast, Value, Point of View, and Color theory will be introduced.

This course is a practical introduction to the field of illustration. Focus will be places on process work and professional practices, presented within contemporary and historical context. Course includes projects and lectures in a variety of illustration genres including: product design and advertising, storyboard, book illustration, editorial illustration, and institutional illustration. A variety of materials will be introduced through lectures and demonstrations for use on assignments such as: pencil, pen and ink, brush, colored pencil, brush and paint, and collage. Critical concepts such as: Conceptual Development, Working on Assignment, Composition, Contrast, Value, Point of View, and Color theory will be introduced.

Internship in Communication Design Assignment to field work/study situations of approximately eight to ten plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.

Internship in Communication Design Assignment to field work/study situations of approximately eight to ten plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor. Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.