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An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

Independently, students engage in research, conceptualization, and the development of a comprehensive project spanning multiple media platforms. This project employs design thinking to tackle a modern-day concern.

Independently, students engage in research, conceptualization, and the development of a comprehensive project spanning multiple media platforms. This project employs design thinking to tackle a modern-day concern.

This course offers an extensive introduction to the technical and aesthetic practice of Photography.

This course offers an extensive introduction to the technical and aesthetic practice of Photography.

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.