Edwin Fernandez’s Profile

My Courses
COMD 3501 OL01 IDENTITY DESIGN SP2021
In this course students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week. In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book. Slide lectures, assigned readings, videos and class critiques will augment the design process.
This hands on mixed media course explores the basic principles of design and develops fluency in the visual lexicon.
User Experience (UX) Design is an essential component in developing websites, applications, and any other type of product intended to be used by people. This course examines the leading concepts of user—centered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a step by step process for creating products using flow charts, content trees and schematics. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy.
COMD 2330 Digital Photography Fall 2015
This course will explore the foundational concepts of light and exposure in photography. Students will develop visual literacy as well as framing and compositional skills. Students will become acquainted with a wide range of contemporary photographers and gain an understanding of how photographic style transforms subject matter into meaning. Using professional lighting equipment and cameras, the student will gain hands-on experience capturing digital images in the studio as well as on location. Students will also learn professional methods and software to manage, process and print digital images.
This is a foundation course in typography with emphasis on using type for a range of industry related applications from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.
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