Internship in Communication Design (Hybrid)
Assignment to field work/study situations of approximately 15+ plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor.
Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.
This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.
Students will learn advanced techniques for design, illustration, and production on the computer using vector graphics. Students are exposed to professional tools using software such as Adobe Illustrator on the Macintosh operating system.
Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process.
The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.
This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.
Student final performance projects documenting public interventions to raise awareness of, start conversations about, or inspire action on social issues including: MTA fares for CUNY Students, Mental Health service access, NYCHA housing conditions, and CO2 emissions from buildings.
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