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2 cl hrs, 2 lab hrs Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design. Prerequisite: COMD 1257

2 cl hrs, 2 lab hrs Explores design and type sensibilities, challenging students to strengthen their creative and visual aesthetics. With emphasis on sensitivity to type, exercises integrate type within a variety of different mediums including page layouts as well as kinetic design. Prerequisite: COMD 1257

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

A required course for all Communication Design students. Topics include creative user interface design and best workflow practices. Students design a website using an HTML template and develop design, typography and web programming skills. HTML and CSS are taught.

A required course for all Communication Design students. Topics include creative user interface design and best workflow practices. Students design a website using an HTML template and develop design, typography and web programming skills. HTML and CSS are taught.

Explore creative visual communication through graphic design. Using type and graphics, students will participate in the process of communicating concepts by experimenting with image-making techniques. Acquire the professional knowledge, language, and processes needed—from initial thumbnail to final presentation—in multiple disciplines such as graphic design, web design, advertising, motion, illustration, broadcast design production, and others.

Explore creative visual communication through graphic design. Using type and graphics, students will participate in the process of communicating concepts by experimenting with image-making techniques. Acquire the professional knowledge, language, and processes needed—from initial thumbnail to final presentation—in multiple disciplines such as graphic design, web design, advertising, motion, illustration, broadcast design production, and others.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.