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As­sign­ment to find field­work/study sit­u­a­tions of ap­prox­i­mately eight hours per week at an in­tern­ship site ap­proved by the De­part­ment In­tern­ship in­struc­tor such as an ad­ver­tis­ing agency, graphic de­sign firm, cor­po­rate de­sign of­fice, pub­li­ca­tions art de­part­ment, pho­tog­ra­phy or il­lus­tra­tion stu­dio, TV or mul­ti­me­dia pro­duc­tion com­pany. Stu­dents will be re­quired to keep a learn­ing jour­nal of their in­tern­ship in the form of a blog using Open­lab. A por­tion of the class will be de­voted to pre­sent­ing and shar­ing ex­pe­ri­ences with class­mates. Stu­dents will learn how to as­sess their tal­ents, up­date their re­sume, and pro­mote them­selves and their work through so­cial net­works. Stu­dents will be re­quired to setup and main­tain at least two so­cial media net­works such as: Face­book, LinkedIn, Twit­ter, In­sta­gram, and Pin­ter­est.

Assignment to find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor such as an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or multimedia production company. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks. Students will be required to setup and maintain at least two social media networks such as: Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

Work­ing in­di­vid­u­ally or in teams, stu­dents con­sult with a va­ri­ety of clients on the de­sign and pro­duc­tion of a range of print and dig­i­tal media in­clud­ing logos, posters, web sites, ad­ver­tis­ing cam­paigns, brochures and other pro­mo­tional ma­te­ri­als. Stu­dents are re­spon­si­ble for col­lect­ing re­search, con­duct­ing meet­ings, mak­ing pre­sen­ta­tions and fol­low­ing client guide­lines. The role of dead­lines and bud­gets is stressed. Stu­dents are ex­pected to be in­volved in all phases of pro­duc­tion.

Working individually or in teams, students consult with a variety of clients on the design and production of a range of print and digital media including logos, posters, web sites, advertising campaigns, brochures and other promotional materials. Students are responsible for collecting research, conducting meetings, making presentations and following client guidelines. The role of deadlines and budgets is stressed. Students are expected to be involved in all phases of production.

A re­quired course for all Ad­ver­tis­ing De­sign and Graphic Arts stu­dents. Top­ics in­clude cre­ative user in­ter­face de­sign and best work­flow prac­tice. Stu­dents will de­sign a web­site using an (X)HTML tem­plate, and will de­velop de­sign, ty­pog­ra­phy and web pro­gram­ming skills. (X)HTML and CSS will be taught.

A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an (X)HTML template, and will develop design, typography and web programming skills. (X)HTML and CSS will be taught.

Eng­lish 3771, Ad­vanced Ca­reer Writ­ing, will pro­vide you with the op­por­tu­nity to im­prove your abil­ity to write busi­ness doc­u­ments through ap­plied study and cri­tique from the pro­fes­sor and your peers. You will de­velop the knowl­edge, skills, and processes nec­es­sary to de­velop com­mon doc­u­ments under con­straints typ­i­cally found in the work­place. You will re­search, plan, or­ga­nize, write, re­vise, and pre­sent doc­u­ments and oral com­mu­ni­ca­tions. In this course, doc­u­ment con­tent and for­mat are stressed, along with au­di­ence analy­sis, prob­lem-solv­ing, and an aware­ness of eth­i­cal is­sues and the global im­pact of busi­ness com­mu­ni­ca­tions. The types of doc­u­ments that you will com­pose in­clude, but are not lim­ited to, busi­ness let­ters, memos, and short re­ports for var­i­ous pur­poses, and a more lengthy col­lab­o­ra­tive re­search re­port.

English 3771, Advanced Career Writing, will provide you with the opportunity to improve your ability to write business documents through applied study and critique from the professor and your peers. You will develop the knowledge, skills, and processes necessary to develop common documents under constraints typically found in the workplace. You will research, plan, organize, write, revise, and present documents and oral communications. In this course, document content and format are stressed, along with audience analysis, problem-solving, and an awareness of ethical issues and the global impact of business communications. The types of documents that you will compose include, but are not limited to, business letters, memos, and short reports for various purposes, and a more lengthy collaborative research report.

This course will ex­plore the foun­da­tional con­cepts of light and ex­po­sure in pho­tog­ra­phy. The stu­dent will de­velop fram­ing and com­po­si­tional skills as well as an un­der­stand­ing of pho­tog­ra­phy as rep­re­sen­ta­tion. Stu­dents will be­come ac­quainted with a wide range of con­tem­po­rary pho­tog­ra­phers and gain an un­der­stand­ing of how pho­to­graphic style trans­forms sub­ject mat­ter into mean­ing. Using pro­fes­sional light­ing equip­ment, cam­eras and soft­ware, the stu­dent will gain hands-on ex­pe­ri­ence cap­tur­ing, pro­cess­ing, and print­ing dig­i­tal im­ages in the stu­dio as well as in the field.

This course will explore the foundational concepts of light and exposure in photography. The student will develop framing and compositional skills as well as an understanding of photography as representation. Students will become acquainted with a wide range of contemporary photographers and gain an understanding of how photographic style transforms subject matter into meaning. Using professional lighting equipment, cameras and software, the student will gain hands-on experience capturing, processing, and printing digital images in the studio as well as in the field.