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In this course, stu­dents learn to re­fine their con­cep­tual think­ing, and the abil­ity to apply de­sign con­cepts across var­i­ous media chan­nels. This course chal­lenges stu­dents to think and strate­gi­cally apply cam­paign ideas. At this stage, stu­dents choose a media place­ment and in­cor­po­rate it into the so­lu­tion. Pro­ject based as­sign­ments from con­cept through final dig­i­tal out­put are an in­te­gral part of the course. The course also in­tro­duces the col­lab­o­ra­tive re­la­tion­ship be­tween Art Di­rec­tor and Copy­writer. Stu­dent teams brain­storm, de­velop copy, art di­rect and pitch ideas in teams. Stu­dents will ex­plore the di­a­logue be­tween prod­ucts and ser­vices and how to com­mu­ni­cate their ben­e­fits and fea­tures to the in­tended tar­get.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. Project based assignments from concept through final digital output are an integral part of the course. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Stu­dents will de­velop a ro­bust and uni­fied vi­sual iden­tity for a cul­tural in­sti­tu­tion in­clud­ing a logo, brochure and ad cam­paign. We will ex­plore the el­e­ments that make an iden­tity ap­pro­pri­ate, en­gag­ing and co­he­sive. Color palette, iconog­ra­phy and type se­lec­tion will be dis­cussed. Slide lec­tures, as­signed read­ings, videos and class cri­tiques will aug­ment the de­sign process. The final pro­ject will be pre­sented in the form of a pdf book­let and will in­clude ev­i­dence of process as well as ap­pli­ca­tions. Process will con­sist of re­search, mind map­ping and logo de­vel­op­ment sketches. Guide­lines for logo usage will be de­vel­oped.

Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process. The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.

This course is a prac­ti­cal in­tro­duc­tion to the field of il­lus­tra­tion. Focus will be placed on process work and pro­fes­sional prac­tices, pre­sented within con­tem­po­rary and his­tor­i­cal con­text. Course in­cludes pro­jects and lec­tures in a va­ri­ety of il­lus­tra­tion gen­res in­clud­ing: ad­ver­tis­ing, book il­lus­tra­tion, and ed­i­to­r­ial. A va­ri­ety of ma­te­ri­als will be in­tro­duced through lec­tures and demon­stra­tions for use on as­sign­ments such as: pen­cil, pen and ink, brush, and dig­i­tal il­lus­tra­tion. Crit­i­cal con­cepts such as: Con­cep­tual De­vel­op­ment, Work­ing on As­sign­ment, Com­po­si­tion, Con­trast, Value, Point of View, and Color the­ory will be in­tro­duced.

This course is a practical introduction to the field of illustration. Focus will be placed on process work and professional practices, presented within contemporary and historical context. Course includes projects and lectures in a variety of illustration genres including: advertising, book illustration, and editorial. A variety of materials will be introduced through lectures and demonstrations for use on assignments such as: pencil, pen and ink, brush, and digital illustration. Critical concepts such as: Conceptual Development, Working on Assignment, Composition, Contrast, Value, Point of View, and Color theory will be introduced.

This course in­tro­duces stu­dents to core con­cepts un­der­ly­ing all dig­i­tal media —graphic de­sign, web, broad­cast, an­i­ma­tion, il­lus­tra­tion and game de­sign—that the ADGA de­part­ment of­fers in its as­so­ci­ate and bach­e­lor de­gree pro­gram. Weekly lec­tures ex­plain tech­ni­cal con­cepts such as res­o­lu­tion, com­pres­sion, and color space, con­cepts that allow stu­dents to pro­duce cre­ative work across media with more pre­dictable re­sults. Stu­dents work with a va­ri­ety of graphic arts soft­ware pro­grams to re­veal how the soft­ware ap­pli­ca­tion’s tools and menus in­cor­po­rate the sci­en­tific prin­ci­ples dis­cussed dur­ing lec­ture.

This course introduces students to core concepts underlying all digital media —graphic design, web, broadcast, animation, illustration and game design—that the ADGA department offers in its associate and bachelor degree program. Weekly lectures explain technical concepts such as resolution, compression, and color space, concepts that allow students to produce creative work across media with more predictable results. Students work with a variety of graphic arts software programs to reveal how the software application’s tools and menus incorporate the scientific principles discussed during lecture.