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In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

English 3771, Advanced Career Writing, will provide you with the opportunity to improve your ability to write business documents through applied study and critique from the professor and your peers. You will develop the knowledge, skills, and processes necessary to develop common documents under constraints typically found in the workplace. You will research, plan, organize, write, revise, and present documents and oral communications. In this course, document content and format are stressed, along with audience analysis, problem-solving, and an awareness of ethical issues and the global impact of business communications. The types of documents that you will compose include, but are not limited to, business letters, memos, and short reports for various purposes, and a more lengthy collaborative research report.

English 3771, Advanced Career Writing, will provide you with the opportunity to improve your ability to write business documents through applied study and critique from the professor and your peers. You will develop the knowledge, skills, and processes necessary to develop common documents under constraints typically found in the workplace. You will research, plan, organize, write, revise, and present documents and oral communications. In this course, document content and format are stressed, along with audience analysis, problem-solving, and an awareness of ethical issues and the global impact of business communications. The types of documents that you will compose include, but are not limited to, business letters, memos, and short reports for various purposes, and a more lengthy collaborative research report.

Print Production for Designers focuses on current print production procedures that can ready designers for real world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Emphasis is on the importance of personal communication skills to better advance ideas. Topics include print media specifications, digital prepress, PreFlyt, page imposition, proofing, and preparation of color files. Strategic use of Internet search engines, websites, and leveraging tools of technology will be demonstrated to support student efforts.

Print Production for Designers focuses on current print production procedures that can ready designers for real world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Emphasis is on the importance of personal communication skills to better advance ideas. Topics include print media specifications, digital prepress, PreFlyt, page imposition, proofing, and preparation of color files. Strategic use of Internet search engines, websites, and leveraging tools of technology will be demonstrated to support student efforts.

Students learn basic typography and page assembly techniques including elements, measurements, fonts, settings and configurations, proofreading mark-ups and corrections, altered file naming conventions and storage organizations. The course also emphasizes the proper use of keyboard controls and the relationship of type to page assembly. Students learn to use industry standard software such as InDesign on the Macintosh operating system. In addition there will be an emphasis on student mastery of industry terminology.

Students learn basic typography and page assembly techniques including elements, measurements, fonts, settings and configurations, proofreading mark-ups and corrections, altered file naming conventions and storage organizations. The course also emphasizes the proper use of keyboard controls and the relationship of type to page assembly. Students learn to use industry standard software such as InDesign on the Macintosh operating system. In addition there will be an emphasis on student mastery of industry terminology.