Alexandra Pagan’s Profile

Graphic Design, illustration, Web Design
My Courses
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.
COMD3562 UX & UI Design, Fall 2024
User Experience (UX) Design is an essential component in developing websites, applications, and any other type of product intended to be used by people. This course examines the leading concepts of userācentered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a step-by-step process for creating products using flow charts, wireframes and prototypes. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy.
COMD3504 Communication Design Theory Goetz Sp24
An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.
COMD3313, Illustration 1, SP2023
This course is a practical introduction to the field of illustration. Focus will be placed on process work and professional practices, presented within contemporary and historical context. Course includes projects and lectures in a variety of illustration genres including: advertising, book illustration, film, and editorial. A variety of materials will be introduced through lectures and demonstrations for use on assignments such as: pencil, pen and ink, brush, and digital illustration. Critical concepts such as: Conceptual Development, Working on Assignment, Composition, Contrast, Value, Point of View, and Color theory will be introduced.
COMD1127 Type & Media, OL35, Spring21
Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.
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