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Merrell, a footwear company founded in 1981 is a maker of high-performance hiking boots. Since then they have evolved into making all kinds different outdoor and sports gear. In recent years a sport has developed in France and spread throughout Europe, Australia, and the United States called Parkour. It consists of efficient movement, such as rolling, running, climbing, and jumping through and around obstacles in an environment. Merrell has developed a sneaker specically for this sport. The sneaker itself concentrates on grip, comfort, and support for the user. Our goal is to efficiently place this sneaker on the market in order to increase sales. These project is based on a 30second tv spot, and this is the storyboard for it.

Merrell, a footwear company founded in 1981 is a maker of high-performance hiking boots. Since then they have evolved into making all kinds different outdoor and sports gear. In recent years a sport has developed in France and spread throughout Europe, Australia, and the United States called Parkour. It consists of efficient movement, such as rolling, running, climbing, and jumping through and around obstacles in an environment. Merrell has developed a sneaker specically for this sport. The sneaker itself concentrates on grip, comfort, and support for the user. Our goal is to efficiently place this sneaker on the market in order to increase sales. These project is based on a 30second tv spot, and this is the storyboard for it.

This story is about a young lady making her way home when she is spotted by a thief. The thief tries to steal her as she walks through a dark street, but what the thief did not know was that she was a police officer on her way home for a long day.

This story is about a young lady making her way home when she is spotted by a thief. The thief tries to steal her as she walks through a dark street, but what the thief did not know was that she was a police officer on her way home for a long day.

On a bright morning at a local park, Stephanie is leisurely jogging. She stops to pet the dog of a couple walking along the park. She continues to jog and along the way Marcus on his skates bumps into her.

On a bright morning at a local park, Stephanie is leisurely jogging. She stops to pet the dog of a couple walking along the park. She continues to jog and along the way Marcus on his skates bumps into her.