Alice Vidal’s Profile Student Toggle navigation

This site is de­signed to help you find field­work/study sit­u­a­tions of ap­prox­i­mately eight hours per week at an in­tern­ship site ap­proved by the De­part­ment In­tern­ship in­struc­tor such as an ad­ver­tis­ing agency, graphic de­sign firm, cor­po­rate de­sign of­fice, pub­li­ca­tions art de­part­ment, pho­tog­ra­phy or il­lus­tra­tion stu­dio, TV or mul­ti­me­dia pro­duc­tion com­pany. Stu­dents will be re­quired to keep a learn­ing jour­nal of their in­tern­ship in the form of a blog using Open­lab. A por­tion of the class will be de­voted to pre­sent­ing and shar­ing ex­pe­ri­ences with class­mates. Stu­dents will learn how to as­sess their tal­ents, up­date their re­sume, and pro­mote them­selves and their work through so­cial net­works. Stu­dents will be re­quired to setup and main­tain at least two so­cial media net­works such as: Face­book, LinkedIn, Twit­ter, In­sta­gram, and Pin­ter­est. The in­struc­tors for this class are there as men­tors if you have not yet found an in­tern­ship be­fore reg­is­ter­ing for the course. How­ever, the in­struc­tors do not find an in­tern­ship place­ment for you. It is your re­spon­si­bil­ity to find a po­si­tion that fits your per­sonal ca­reer path and help you tran­si­tion to full time em­ploy­ment upon leav­ing the halls of CityTech. Ide­ally, you will use this site to find an in­tern­ship the se­mes­ter be­fore tak­ing the COMD 4900 class.

This site is designed to help you find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor such as an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or multimedia production company. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks. Students will be required to setup and maintain at least two social media networks such as: Facebook, LinkedIn, Twitter, Instagram, and Pinterest. The instructors for this class are there as mentors if you have not yet found an internship before registering for the course. However, the instructors do not find an internship placement for you. It is your responsibility to find a position that fits your personal career path and help you transition to full time employment upon leaving the halls of CityTech. Ideally, you will use this site to find an internship the semester before taking the COMD 4900 class.

An in-depth in­tro­duc­tion to com­mu­ni­ca­tion de­sign the­ory, this course ex­am­ines the­o­ret­i­cal per­spec­tives of de­sign prac­tice within the larger dis­course of de­sign and vi­sual cul­ture. Com­mu­ni­ca­tion mod­els, the na­ture of rep­re­sen­ta­tion, the di­men­sions of con­text, and semi­otics are ex­plored through crit­i­cal read­ings in key doc­u­ments from the early decades of the twen­ti­eth cen­tury to the pre­sent.

An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

An ad­vanced raster imag­ing skills course fo­cused on color cor­rect­ing and re­touch­ing con­tin­u­ous tone im­ages. Stu­dents learn how dig­i­tal im­ages can be en­hanced and op­ti­mized. Bitmapped files are strate­gi­cally mod­i­fied using color modes, paths, se­lec­tions, lay­ers, fil­ters and curves. Dis­cus­sions, quizzes and pro­jects focus on pro­fes­sional ter­mi­nol­ogy and tech­niques for mak­ing al­ter­ations to match a client’s in­struc­tions using in­dus­try-stan­dard soft­ware.

An advanced raster imaging skills course focused on color correcting and retouching continuous tone images. Students learn how digital images can be enhanced and optimized. Bitmapped files are strategically modified using color modes, paths, selections, layers, filters and curves. Discussions, quizzes and projects focus on professional terminology and techniques for making alterations to match a client’s instructions using industry-standard software.

In this course, stu­dents learn to re­fine their con­cep­tual think­ing, and the abil­ity to apply de­sign con­cepts across var­i­ous media chan­nels. This course chal­lenges stu­dents to think and strate­gi­cally apply cam­paign ideas. At this stage, stu­dents choose a media place­ment and in­cor­po­rate it into the so­lu­tion. The course also in­tro­duces the col­lab­o­ra­tive re­la­tion­ship be­tween Art Di­rec­tor and Copy­writer. Stu­dent teams brain­storm, de­velop copy, art di­rect and pitch ideas in teams. Stu­dents will ex­plore the di­a­logue be­tween prod­ucts and ser­vices and how to com­mu­ni­cate their ben­e­fits and fea­tures to the in­tended tar­get.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Stu­dents will learn ad­vanced tech­niques for de­sign, il­lus­tra­tion, and pro­duc­tion on the com­puter using vec­tor graph­ics. Stu­dents are ex­posed to pro­fes­sional tools using soft­ware such as Adobe Il­lus­tra­tor on the Mac­in­tosh op­er­at­ing sys­tem.

Students will learn advanced techniques for design, illustration, and production on the computer using vector graphics. Students are exposed to professional tools using software such as Adobe Illustrator on the Macintosh operating system.