History
Founded by James Jebbia in 1994, Supreme logo Simple as it is, the Supreme logo has its unique niche. It has been very successful, from the commercial point of view, some of the items selling for more than $1,000 on the resale market.
Other designs
James Jebbia is an American businessman and fashion designer. Beside the clothing brand Supreme, James is known for being the founder of the skateboarding shop.
The idea and creative process
In 1994 the first store was opened in New York on Lafayette street where The store was to sell such brands as Zoo York, Shorty’s, and Spitfire, but Jebbia also wanted to mark the opening day with a unique T-shirt designed specifically for the occasion.
He had three T-shirts to choose from: one of them featured a 1970s skater, another sported Travis Bickle, the main hero of the Taxi Driver thriller (1976), while the third one was decorated with the simple box logo of the Supreme store.
The emblem wouldn’t have appeared if not for a friend of James Jebbia, the company founder. The friend didn’t like the original designs claiming they lacked identity. So, he gave the designers a book describing works of Barbara Kruger, one of the US most known conceptual artists and collagists, to use as a source of inspiration.
The final logo drew inspiration (or, as some people put it, was “lifted) from Kruger’s poster created in support of legal abortion. It featured a woman’s face divided in two parts with the lettering “Your body is a battleground” in white against a bright red background. The style of the Supreme logo copied the style of the lettering.
The typeface used
The text lettering employing for the Supreme logo is Futura Bold Italic font. Paul Renner was the one who took the charge for designing and releasing it for the first time during 1927 via Bitstream. Futura font is a geometric sans serif typeface with a great repute in the type design market.
Color and reason of selection
The Supreme logo came out looking very similar to Kruger’s signature style of artwork, which featured bold white letters surrounded by red font in order to portray a rebellious, anti-capitalist message.
We can see the logo with different sizes big or small placed on the middle or the article on clothes such as hoodies, sweater, air pods, suitcases and many other articles.
Supreme is associated today with different big brands such as Nike, Luis Viton and Champion
