TREND FORECASTING & SOCIAL MEDIA |
Overview
Syllabus Excerpt:
An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.
Students will learn how to forecast future trends in color, fabric, silhouettes, and textures and how to incorporate their findings into a specific trend forecast and correlating merchandising plan inclusive of mood boards, flat sketches, and spec details. Students will also learn how to develop those ideas into a format that can be understood by pattern makers and other producers at the primary level of fashion.
Main Project/Assignments
Project Description:
Syllabus Excerpt:
You are assigned to a team to develop a two-year fashion forecast for a major fashion forecasting company. This report will focus on one category (for example: men’s, women’s, children) and one type of fashion product (trench coat, day dress, etc.). From this your team will select and analyze five different trends. In addition provide visual displays (such as PowerPoint, trend boards, or online presentation) to enhance the presentation.
Written Portion of Project: