It was interesting learning about Louise Fili and her career as a graphic designer. Louise Fili’s passion is anything that has to do with Italy and food, which explains where she gets her inspirations from for her work. She loved Italy so much that she would always travel there often to take photos of signage, markets and book stores. “Fili believes that designers need to have their own projects to find their personal design voice.” I agree with this, not everyone is the same and will design the same thing in the same way. People have their own creative mind, tastes, opinions, perspectives and ways to do things. Louise Fili had to create her own archive, she created her own type from scratch, piecing letters, and alternating existing fonts because she wanted it to be unique. It is amazing that she has designed over 10,000 book jackets.

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