This article was interesting, I thought it was easy to come up with names. But after reading this article I realized I was wrong, there are many difficulties when it comes to naming companies and products. Anthony Shore was well-known to many companies as a namer. He helped named over 160 companies, websites, products and colors. Some of the companies include SoyJoy, Lytro and Yum!. I thought big companies like Yum! (parent company of KFC, Pizza Hut and Taco-Bell) came up with the names themselves, but it was Anthony Shore that did. Anthony Shore starts his projects by making lists of words and combining texts, rhymes etc. “This is the point in his search at which Shore sits at his computer and opens window after window, making lists of words and then trying to make connections among the words on those lists and then putting potential candidates for the final name on a master list. ” For a project he came up with 1,200 names. Overall, being the only person to be able to come up with so many different names alone is actually really impressive and almost impossible, it would take a lot of time, creativity and thinking.

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