This mentor text uses a hook to capture the audience in the introduction. The creator hooks the viewer by talking about how companies try to trick their customers into thinking they are “Woke”. The video incorporates research from Fast Food advertisements. The creator deeply dives into the advertisements to show how companies try to catch their customers’ attention. This video incorporates storytelling by showing the audience how throughout the years commercials have been taking weird routes to just gain your attention. This text has a lot of visuals from text screens to videos/images related to the subject. The audio used in this mainly switches from low to upbeat instrumentals. The video has a certain structure as it starts with storytelling, and then breaks it up into factors to express each piece of information by focusing on one thing related to the subject. The video length is around twenty-six minutes and forty-three seconds. The primary audience is those who are interested in fast food and their advertisement techniques to seem like a “woke brand.” The text comes to an end by giving a central message to the audience that many popular advertisers don’t care about you and that their goal is to trick you into buying into their product. In my project, I plan to use Destiny’s same format for my video essay. I will do this by dividing my subject into sub-titles. In my project, I will avoid the repetition of words or using basic words such as “like”.
