Introduction

 

 

My Brand Is Lucia Salinas, I am a young Latina women whos looking to make a name for herself in the Fashion industry. I am willing to put my passion for creativity and determination to the test to overcome the toughest obstacles this industry offers.

I Identify myself as a strong and reliable person who can handle anything that comes my way. I am career-driven and set my mind to anything I set to do. Although there are Of course many things and flaws I can pick out about myself, that only makes me work 10x harder in order to correct them. I challenge myself to work harder to truly be the woman I aspire myself to be. I am a woman who encourages others and gives a helping hand whenever it’s needed, also being able to push others as I push myself to accomplish my goals. I take pride in my work ethic and always get told it’s a strong suit of mine. I am able to set my mind to many things at once as I hope to share and take part in not only the Fashion industry but also outside of the industry and take on other professions such as skincare which is an extremely big passion of mine. I hope to merge together my Marketing skills and combine them with my skincare knowledge to start my own business in the long run aside from partaking in the fashion industry as well.

When coming up with a logo, this is one that truly depicts who I am as a brand. The flowers symbolize growth as I am going to grow in this new chapter. The flowers are meant to be stitched on as it also shows my love for fashion, While the face symbolizes the new journey I hope to partake in the skincare/Cosmedic industry. While these two may not go hand in hand per se but I do definitely see myself working in these fields as I share my passion for both of them. While studying fashion for over 8 years I found to love everything that comes with it especially the business aspect. This lead me to study Marketing and Business as a major in College I Found this to be the perfect fit for me as I knew I still wanted to pursue fashion but wasn’t so big on the thought of Fashion design itself. This helped me gain a tremendous amount of knowledge which I know I can take with me into other industries. I chose to keep my name in simple black font because I like the look of it and I want to make my name stand out as it is its own brand itself and I show it with joy.

Mission Statement 

My mission statement is to give inspiration to the upcoming youth and show them especially young women that there is a place for them in this industry. While the Fashion Industry can be a competitive and extremely difficult industry there is still a place for them while still being able to also work in other fields that interest them. Coming from a CUNY New York City College of Technology. I was given the opportunity to study Fashion and here shows all the work that has been done throughout the past 4 years. I’ve taken courses such as MK 1210. Marketing research and BUFF 2246 textiles, BUFF 3100 Trend, and Social Media Forecasting just to name a few. These classes have shaped and molded the platform for my knowledge of Fashion and my portfolio will display the hardship and determination towards my eagerness to display my part in the industry.

SWOT Analysis –