The online and mail order brand uses technology to help their customers in the best way they possibly and to increase their reach by providing features to attract new target market shoppers. According to the company’s webpage (Boden, N/A), the site is convenient for those with hearing, visual, motor or cognitive impairments. The company uses navigation links, text size, color, background, limited use to flash, able to use the site without graphics with text explanation for everything and CSS page style for customers to change the font and size of the text.
