The retailer chosen to represent our group is the brand Boden. Boden is a London based clothing retailer that makes sustainable fashions for every individual selling primarily online, mail order, and catalogue. Boden was founded by Jonnie Boden in 1991 as a mail order business. Shopping with Boden means taking part in ethically fashion. “Boden is a fair-trade apparel, with eco-friendly practices, ethical supply chain and gives back” (35 Ethical & Sustainable Clothing Brands, 2020). Boden started its online business twenty years ago and now has over 2 million customers globally with seven websites.