Based on the company we have chosen to represent us, Boden is the proper channel to promote quality and long lasting clothing for the consumer. As a company, Boden believes in creating clothing with fabrics that are sustainable, and stay out of landfills (Sustainability, 2020). The company takes preventative measures by reducing waste, using sustainable resources, and works to reduce environmental impact. As London’s Finest we are internationally retailing women’s sweaters which are made of cotton an nylon. Such materials are highly used by the company, as they have sustainable projects to support their efforts. The Better Cotton Initiative is a project founded by the company in which 80% of the company’s collection is produced primarily from cotton. Also, nylon is retrieved from oceans and is reprocessed to produce luxurious and long lasting products, (Reducing Environmental Impact, 2020).