McLuhan believe on the relationship between man and technology. in which He discovers about technology and media being “extensions of man,” meaning the influence the medium has on society. He illustrates to the audience that design is often regulated by the current trends of society during that time period and McLuhan warns people that design is no longer catering towards the concept of observation but rather tries to invoke psychological and emotional responses, as people were conditioned to not observe but rather “feel” a work or design. but not only that but warn us that Media extends human beings, or humanity in general because “the mediums, or process, of our time-electric technology-is reshaping and restructuring patterns of social interdependence and every aspect of our personal” lives. He explains how this makes things difficult because new pieces of work are approached with the same responses as the old; it’s what society has grown accustomed to. According to McLuhan, in order for artists and designers to play a decent role in creating new messages, they should have goals. He explains there should be a shift in education from instruction to discovery, allowing artists and designers to learn a natural creative thought process and individuality and The dropout represents a rejection of nineteenth-century technology as manifested in our educational establishments in which he teach-in represents a creative effort, switching the educational process from package to discovery.