Heller stated, for the concept to be or not to be of mainstream vs. underground relevant in contemporary design because for the mainstream side: “All it takes is the followers of followers to cut a clear path to the mainstream. In the passage, Heller brings about the idea that contemporary design became relevant due to the fact that marketers constantly sought new ways of expression and depended on modern culture to fulfil that requirement. Some ideas were made by artists originally but were either taken or slightly edited to present the illusion of originality. reason is that i would do general posters and flyers for mainstream and underground. However, i feel like i can’t do that because i can’t think of any examples of mainstream and underground posters. One might say that the original works done by artists were mostly overshadowed by their fake counterparts created by corporate conglomerates with their goal of relevancy being fueled by grabbing the attention of the masses.

  1. “in today century designers use mainstream advertising companies, weaned on alternative approaches, have folded the underground into the mainstream and call it “cool” “. This summarizes exactly what the modern era has done in the past 10 years as the decline of Modernism forced its way into the 21st century pallet. The sort of underground designs that influenced the work could be from the fact that “Ballyhoo took original quotidian ads for the things they made from cars, detergent and foods. The underground mocks the mainstream for choosing a foolish action to become lazy and uninspiring in the modern age. What many people fail to realize is that designs are made to be understood.

2.  the sense of good logos and art has been stripped out entirely and the senses are dulled. Without the original message being shown in a work, there is nothing that can be interpreted but with A large amount of graphic design is straightforward or neutral.

3. One of the ways designers work shaped the mainstream is because of the sixties psychedelic movement As a result, in today society of the 21st century things will only get worse in the future due to the fact of modern art were seen as heroes of graphic design and were praised to the point that they became the mainstream. These roots began to infect what was effective and gradually became ineffective. Heller’s article ties closely to this as he states “Today, designers for mainstream advertising companies, weaned on alternative approaches, have folded the underground into the mainstream.