Marshall Mcluhan talks about how technology and media affects design strategies over the years. In his 2nd reading, he says “All media are extensions of some human faculty- psychic or physical. The wheel is an extension of the foot, the book is an extension of the eye, clothing, an extension of skin, electric circuitry an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act- the way we perceive the world. When these ratios change, men change.” He also makes many references to other inventions in his first reading, as he mentions the electric light, the radio, TV, etc. To this day, technology and media, play a profound way in how we design. As we progress into the future, design become more simple and modernistic for the audiences we design them for.