Karl Gernster developed a systematical solution for when he was making Swiss Typography. He viewed Graphic Design as a very technical field, as he states, “This implies: not to make creative decisions as prompted by feeling but by intellectual criteria. The more exact and complete these criteria are, the more creative the
work becomes.” His system helped him to decide what typeface, color, appearance, and expression of his typography.

Jan Tschichold has a similar outlook to Gernster, believing that art and design is a balance of creativity and logic. In his reading, he says, “Every part of a text relates to every other part by a definite, logical relationship of emphasis and value, predetermined by content. It is up to the typographer to express this relationship clearly and visibly through type sizes and weight, arrangement of lines, use of color, photography, etc. The typographer must take the greatest care to study how his work is read and ought to be read”.

Josef Müller-Brockmann, another constructivist, states “Every visual creative work is a manifestation of the character of the designer. It is a reflection of his knowledge, his ability, and his mentality”. He also goes into detail as to why the grid is so important and how it has been helpful in the creative process.