Beatrice Warde believed printing to be a method of sending messages to people. In her articles, she talks about a comparison between two goblets, one that is made of solid gold and decorated in gems while the other is transparent, shaped like a wine glass. Beatrice use a similarities of printing to drinking wine in a glass cup in which she finds that wine should be observed by everyone who drinks it.

Gyorgy Kepes believed That art was like a machine and should be observed as a master piece through visually dynamic quality. He also stated Values of art is directives for a satisfactory human life”, Gryorgy Quoted It is only when an artwork has a type of value is it cherished by the modern world. Visual signs are effective when they show a connection between the atmosphere, the figure and the correlation between each other.

Coming to a conclusion Warde and Kepes present the same ideas that designs should be created with intended purpose which is quite interesting. however keapes to show more of an aspect when looking to traditional modern paintings , photos and designs while warde believes printing conveys one thought process of people ideas images, from one mind to other minds in other words having a person visualizing there on thought and creative minds when designing art from the inside our brain to outside of your especially from designing in typography etc