Art cannot be schooled; it is something that comes from within our inner selves and merges into the oneness of the world around it. Pure creative work comes from within the visualization and conceptualization of the mind and can be expressed through the knowledge of the physical laws of statics, optics, dynamics, and acoustics all together. They would not produce proper art or feed well to the executions of the artist if not all these were incorporated. Everything that is required to produce this creativity however, such as the technicalities and foundations, can be learned in school, but art itself cannot.
Creative fields like typography, film, and radio are produced through peoples’ deep interest and love they have for them rather than economic considerations or curiosity alone. Their work is entirely dependent upon the moment and interacting events that in turn affect the future. A painter’s job, for example, is not paid attention to and goes unnoticed, but affects the long term greatly. It has its own consequences and is the foundation upon which the new world will be built. Not only that, but every element of human creativity is at play and communicates its own message. Typophoto is the same way and is a visual representation of what can be comprehended through sight. This is a work that has gotten recognition more recently, as every era has had its own optical focus.
Book production was an important innovation for designers because they also needed to design the covers and pages. Printing became an art and designers needed to make sure that the way they designed a book was both artistic and functional. Unlike other forms of art, such as paintings and cinema, which lose their touch over time and are representative of their times, printing was beyond that. Books transcend both space and time. They retain their effectiveness even many years later. Art forms have changed but a book will always remain a book.
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