The Bauhaus is the pinnacle of graphic design. A school that came about from the desire to separate the âacademyâ from the artist in order to free their minds and nurture their inherent creativity. Walter Gropius goes into depth about the failings of older academies in the way they went about teaching about art and design. He saw them as nothing more than copies of each other and as stifling, as the artists would essentially be stuck inside the walls of their school instead of being engaged in society, actively enjoying and contributing to the culture. Art schools would focus too much on the academic aspect of art, depriving students of the experiences and influences of the real world. Gropius discussed how the ideal method of training an artist is to blend together the theoretical and the practical. One lesson would be about the principles of design and the next would be about painting. This is what schools had been missing out on.
Laszlo and Bayer both discuss the importance of typography and photography. They both agree that each one provides a very clear and communicable message or idea to the people. Laszlo suggest that type and text are both so similar in that they deliver the message in a clear and concise way, and by placing type and photo together, blends the âoptical and the associative relationshipsâ, creating the perfect way to communicate. Bayer states much the same about text, even predicting that text would be changed to conform with new media. Bayer was a visionary in the field of type, as he created Universal, an âalphabet consisting only of lowercase lettersâ. Both of these artists saw the importance of the two and how when combined together it remains one of the most powerful concepts/ideas to come about. It may even get across the language barrier as Bayer suggested. The universal communication, at least in his time, was stunted by the slow process of turning type into a universal tool/concept.
As for the future, Laszlo states that typographers and typo photographers must adapt to the changes that come along. Bayer knows itsâs a busy world that never stops and that by going with the flow, new ideas will be developed or created. It all goes back to what Gropius said, that an artist needs to be in tune with the world around them in order to unlock their creative potential. All of these artists embrace the future and its technology by working in harmony with the advances of technology. Combining type and photo together is just one way that they are looking to innovate things that have been coexisting for some time. The ideas of the Bauhaus have provided the way to teach about art since its inception thanks to Walter Gropius and his vision of combining the theories of design with the manual labor needed to bring it to life. I donât think that there needs to be any update to those ideals since itâs the bedrock of design. By actually doing the work and seeing how things come together, an artist can learn a lot about their craft, and the theory that needs to be learned wonât be so boring to sit through.
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