The ideologies of these authors are based on a similarity of hope for the future. Marinetti establishes Futurism and the concepts of violence, cruelty and injustice. He calls for the works of art to glorify war and incite a revolt against tradition, destroying the norms and creating a path forward to a better life. The masses would no longer be constrained by these traditions and would push to build a better society. Lissitzky and Rodchenko don’t see it that way. They were all about creating new inventions/ideas by promoting innovation in the fields of art. Lissitzky compares the book as an old medium that is due for some innovation. Theatre has worked its way from the stage to the screen, photography has moved from simple pictures to film to digital, and the only reason that happened is that people saw a need to create them, to push the boundaries of the inventions already established and to use that to create something new. Yet all of the artists strive for a better society through different means. One wants to be fast and violent, others want to push for innovation.
All the artists had differing opinions on the role of technology. Marinetti wanted to destroy as many examples of the old as possible. He wanted things to be fast, aggressive, loud and violent in nature. Lissitzky felt that if something was invented once, it never again would evolve to a higher art form unless society has become bored of it and want something new. Rodchenko also regarded it as an enemy of art, yet understood that artists will always be there to point out new ideas or technologies, using the phrase “Engineers relaxed with art. Now, artists relax with technology” as a way of showing that artists organize technology to use for their benefit. To Rodchenko, artists will experiment, pushing the boundaries. Technology can be harnessed and used, but they must be used by people who can show new elements, routes, or things.
The ideas of violence and injustice set by Marinetti are offset with the concepts of courage, audacity, and revolt and these are present in todays art. Revolutions have always relied on artists creating propaganda, many artists are courageous in their expression, and the audacity of artists creates conversations about art itself that could bring changes. Rodchenko and Lissitzky wanted artists to work towards a better life for all, driving innovation and working as one. Rodchenko wanted artists to be experimental, and that is something that has been true for a while now. Dada was a strange art movement, and many artists where a little wild (like Salvador Dali) so its nice to see that concept still alive and well.
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