The role they imagined technology would play in shaping the futures would be that the tech was very helpful. Filippo Tommaso Marinetti founded the idea of futurism. He believed that tearing down the norms of typical design and reinstating a new design while Aleksandr Rodchenko seems to take a more analytical approach to things when he says, “We processed the human being As We organize technology and cause an impact through our lives. Rodchenko’s manifesto, it seems as though he wants art to serve a purpose and be useful to society. while El Lissitzky focused on communication. Lissitzky anticipated the growth and adaptation of communication. they overall see the impact of technology of how it impact and effect human society through communication and technology which cause them to have a pessimistic impact of the world of design & technology.