For her brand logo, she chose to go with her first and last name initials. The fonts she chose are Fredericka the Great – 400 for the letter “K” and Mr De Haviland – 400 for the letter “Z”. These two fonts give a simple and unique look to the brand logo. The letter “K” font shows a sketchy look that goes perfectly for illustrations. The letter “Z” font gives it a curvy look to express the feminine. The thread and scissors represent sewing because her brand is all about making clothes. The color of her logo is baby pink and black. The baby pink color symbolizes happiness and unconditional love. “It is also a very light shade of pink and the first use of this color was traced in 1928” (FreeJupitar, 2018). The black symbolizes power, elegance, and sophistication. This logo shows creativity and her interest in fashion.
