BUF 3310: Contemporary Designers and Luxury Markets

Course Syllabus:

Instructor: Professor Devon Jackson

COURSE DESCRIPTION: Examines the aesthetics of major fashion designers from the 19th to the 21st centuries through lecture and study of museum clothing collections. Students will gain knowledge of historic fashion influences with application to contemporary and future fashion apparel.

Consumer Trends Assignment

Brand Partnerships Assignment

Moda Operandi: Case Study

Part 1 of Term Project: Brand Overview & SWOT

Part 2 of Term Project: Business Initiatives for Marketing Plan

Nike Marketing Plan Term Paper

Nike Marketing Plan Term PowerPoint