Baskin-Robbins is a large world renowned ice cream franchise which headwaters resides in Canton Massachusetts. It was founded by Burt Baskin and Irv Robbins and was known for it slogan “31 flavors” for coming up with 31 different flavors with the idea that any customers could have a variety of different flavors. Baskin Robbins has since been opened more than 7,500 shop location in nearly 50 countries outside the united states and created over 1000 different flavors.

In it’s beginning opening Baskin-Robbins first logo could be identified by the huge highlighted number “31” within a white circular background surrounded by pink and brown polka dot resembling ice cream scoops with franchise’s name work mark Baskin written above and Robbins below the number 31 both in a bold and serif typeface. This number 31 was used to represent the franchise’s well know slogan “31 flavors” which proposed a different flavor for every day of the month. This logo was used from its initial opening of 1953 to 1991.

1953-1991

The second logo was adopted from 1991 until 2006. It continued to preserve the number 31and even merged it with the word mark by placing Baskin to the right and Robbins to the left of the number. The color was also changed from its prior color scheme of brown and pink to a pink and blue

1991-2006

In 2007 Baskin-Robbins again decided to transform their logo to a more simple modernized yet effective logo design, opposite to its predecessors. The current logo is represented by the letter “BR”, what makes it unique however is the clever use of the BR. If focused on, the center on the number 31 can be seen within the center of the logo “BR” the color pinked colored 31 number serves as a representation of the spoons used to sample and serve when selecting from amongst the flavors while looking at the logo as a whole shows the initial first letter of both the owners last names. The word mark uses a new zigzag font similar to the Variex regular font beneath the BR initials which gives of a playful and happy mood.

2007- Present

With the exception of its first logo Baskin-Robbins color scheme palette has mostly remained the same of pink, blue and white with interchangeable backgrounds.