A trip to the Brooklyn Museum was quite absorbing, it displayed an immersive array of art pieces but the displays that drew much focus was the numerous pieces of work by photographer JR. Seeing his work immediately reminded me of the whole genre of street photography, and other well known photographers like Bill Cunningham and Henri Cartier Bresson but on a larger, grander scale.
Another aspect to his work that was quite enjoyable was his lack of hues and colors or black & white in some of his pieces and projects. With photography the use or lack of color can either enhance or take away from the overall purpose. Sometimes with colors a photo can become distracting, taking focus away from the photos essence JR works does the opposite. With his black and white photos it tends to compel and draw your attention to other characteristics like subtle tones, and contrast, fully flushing out the rawness of the characters within and the photo in its entirety. His photos are eyes catching yet there’s this feeling that something is missing but when given context his photography and projects can be deemed very admirable.
JR photography work tend to represent the voices of the people who are still struggling, whose messages are not heard. He has done this by engaging and working with communities all over the world to create his masterpieces that strives to transform old perceptions and views to create a new perspective of other points of view or situations. An example of this would be one of his photos of an eye that he turned into a surface/table that visitors could eat off starting on border of Mexico and a tarp on the side of America. This was his way in a sense to unify the people of both countries who are known to have some sense of hostility or negative views toward each other, and his done similar work in other countries.
JR is a fascinating character whose work I believe can bring about some change in this world.
These were the postcard idea/concept that I came up with
This postcard design was for a snack shop so I tried to incorporate the pastries floating around the page to convey sweetness and by also giving the text a kind of colorful and playful feel to it.
This second postcard was more of a self motivational, card, a reminder of your of the importance of your own self worth and not to be stifled by negativity.
Baskin-Robbins is a large world renowned ice cream franchise which headwaters resides in Canton Massachusetts. It was founded by Burt Baskin and Irv Robbins and was known for it slogan “31 flavors” for coming up with 31 different flavors with the idea that any customers could have a variety of different flavors. Baskin Robbins has since been opened more than 7,500 shop location in nearly 50 countries outside the united states and created over 1000 different flavors.
In it’s beginning opening Baskin-Robbins first logo could be identified by the huge highlighted number “31” within a white circular background surrounded by pink and brown polka dot resembling ice cream scoops with franchise’s name work mark Baskin written above and Robbins below the number 31 both in a bold and serif typeface. This number 31 was used to represent the franchise’s well know slogan “31 flavors” which proposed a different flavor for every day of the month. This logo was used from its initial opening of 1953 to 1991.
The second logo was adopted from 1991 until 2006. It continued to preserve the number 31and even merged it with the word mark by placing Baskin to the right and Robbins to the left of the number. The color was also changed from its prior color scheme of brown and pink to a pink and blue
In 2007 Baskin-Robbins again decided to transform their logo to a more simple modernized yet effective logo design, opposite to its predecessors. The current logo is represented by the letter “BR”, what makes it unique however is the clever use of the BR. If focused on, the center on the number 31 can be seen within the center of the logo “BR” the color pinked colored 31 number serves as a representation of the spoons used to sample and serve when selecting from amongst the flavors while looking at the logo as a whole shows the initial first letter of both the owners last names. The word mark uses a new zigzag font similar to the Variex regular font beneath the BR initials which gives of a playful and happy mood.
With the exception of its first logo Baskin-Robbins color scheme palette has mostly remained the same of pink, blue and white with interchangeable backgrounds.