The Harvest Fest is coming up! Are you attending and eating candy apples just in time for the Halloween season? This was a fun project to work on. I love the Halloween season! It’s that time of year for pumpkin picking, carving, roasting pumpkin seeds, and maybe even baking a pumpkin pie. As you can probably tell, I added pumpkins to the Harvest Fest flyer. The color palette was a mixture of orange and yellow shades because we’re in Autumn, which included fall leaves. My favorite addition was the basket of apples on the bottom center. Below you can see the post from SLD’s Instagram. All posts of the flyers can be found on the wall posts within the campus.
When choosing fonts, it can get chaotic because there is so much to choose from. Not only does Adobe have its own font book, but other platforms such as Google or Microsoft offer some. Now, how do you choose a font? There are many factors that can contribute to which ones we can use. One, for example, is licensing, is it a free public font or do we have to budget a license fee to buy it? Other factors include: does it fit with the theme of the event, do we go with a serif or sans serif, does it have a font family we can work with, or is it a single font?
Aside from selecting fonts, I enjoy learning various shortcuts and forming practices in Illustrator and After Effects. It is one of the key ways to become more efficient in your workflow. It makes you faster, it reminds me of keybinding when playing video games online. Some helpful shortcuts I found useful are Free Transform, Grouping, Releasing or Clipping Masks, Scaling In and Out, Creating Guidelines, Using Rulers, the Scissor Tool, Easy Ease, and more. There are endless amounts of shortcuts to learn from. Here is a link to Adobe’s shortcuts sheet for Illustrator. A favorite one I just learned is adding a subscript/superscript after a number since we deal with dates a lot. To do this you press: [on a PC] Ctrl, Shift, + [on a Mac] Command, Shift, +
