While researching for logos to research their history, I found Dove quite impressive due to Dove’s history and importance in skin care during the 1950s. Ian Brignell design Doves logo and is a famous Toronto-based lettering designer. He is known for designing many known brands such as Duracell, Burger King, and alcohol drinks like Coors Light and many more. He has impressive illustrations and other work that I recommend checking his website and see his work as inspiration.
Ian Brignell Lettering Design – Portfolio
Unilever is a global company that developed products to aid military personnel in the 1950s. They are the once to create the soap and as the soap got famous Dove was born. The actual cause for creating soaps was to give it to soldiers since they always dealt with sea water and sand exposure they needed soaps and detergents to prevent getting their skin hard and dried. Later on, the company turned the soap into a commercial product in 1957.
Dove did manage to influence the marketing but more based on advertisement as their soap was known to be used by elders. To change their target market, they launched an ad where eight women were on their underwear in which that time, there were no ads that did this type of ads. Dove also gave a voice to women, so they did be able to choose their essentials in their skin care. As Dove focused on personal attention, they introduced hair care, deodorant, shower gels, and skin care products.
The Dove logo represents joy and prosperity. In other words, the yellow dove emblem demonstrates love, kindness, and purity as the letter colors of “Dove” demonstrates excellence, determination, and high quality in which the product gives to the consumer. Additionally, the dove logo has not changed much since 1955- up to now only merely the change of typeface and color of the Dove.
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