India has the world’s biggest, most diverse, and most resilient economy. The COVID-19 epidemic disrupted several industries, but the economy was recovering. Services are crucial to GDP (Fiksel et al., 2021). Indian IT firms provide services globally. Agriculture provides food and jobs for a substantial population (Kumar et al., 2020). The government has promoted local manufacturing via “Make in India” to increase output and jobs (Mtenzi et al., 2023). Transportation, energy, and telecommunications investments have supported economic growth and connectivity.
The level of risk associated with an organization is based on shifts in macroeconomic forces (Strickler, 2022). Factors such as the Covid-19 Virus and poor economic structure, within the financial district, are causes of economic risk when international retailing in India. As listed on the statistics-based source engine, Statista, the retail market in India was steadily on the rise between the years 2013 to 2018 but took a substantial dip in the year 2020 due to the global pandemic, caused by COVID-19. India’s retail market is not projected to reach the same level of affluence as pre-Covid until the year 2026 (Jones, 2023). The crisis of the pandemic led to disruption in the supply chain— “a gap in the free movement of transportation… the retailers faced the challenge of (obtaining) inventory and deliverables of products” (Palavi, 2022). Consumers no longer had a broad spectrum of what they chose to buy. Instead, many opted into strictly purchasing essential items, creating a change in demand (Palavi, 2022). Although India is recorded to have one of the fastest growing markets in the world, because of non-performing assets and bad loans, they are in a position of structural challenges within their economy (Huang, 2023). The risks of international retailing are present in a market that has had great losses by their hand and otherwise.
