At Daily paper we adhere to producing the clothing by making sure they incorporate a background of music, art, fashion, the culture grows the brand into a household name. A rich heritage of African culture with a western upbringing is incorporated in the contemporary design style Daily Paper portrays. Their clothing production plays a part in translating Africa heritage/culture into a modern way. Daily Paper got big around the same time dutch hip hop became big/popular as well in the Netherlands, daily paper gained hip hop supporters and the brand embraces that style as a label with a modern style twist (Cotton, 2015).
