Daily paper will be internationally marketing the United States, South Africa, and East Africa

Daily Paper - GRAIL
Figure 1 Daily paper logo

Daily Paper is an Amsterdam based fashion and lifestyle brand EST. in 2012, the clothing represents and is inspired by fusing African heritage aesthetic based on the 3 founders African background. First starting off as a blog, blogging what Daily Paper founder’s liked to wear, people started asking them to make the clothes. Making the clothes and creating a brand from an inspiring blog was the start of a successful unique brand. Stores only located in the capital of the Netherlands, Amsterdam, and recently opened a flag store in NYC (Bobb,2020).

Daily paper motivation is to change the perception of African cultures in Western society