Daily paper will be internationally marketing the United States, South Africa, and East Africa
Daily Paper is an Amsterdam based fashion and lifestyle brand EST. in 2012, the clothing represents and is inspired by fusing African heritage aesthetic based on the 3 founders African background. First starting off as a blog, blogging what Daily Paper founder’s liked to wear, people started asking them to make the clothes. Making the clothes and creating a brand from an inspiring blog was the start of a successful unique brand. Stores only located in the capital of the Netherlands, Amsterdam, and recently opened a flag store in NYC (Bobb,2020).
Daily paper motivation is to change the perception of African cultures in Western society