ALICIA ABAD
Retail Beverage Shop Analysis
The wine shop I went was Grand Wine and Liquor at 30-05 31St Astoria. I contacted the store in advance to arrange an appointment with the Manager, but they told me the staff would be able to help me, so when I got in the store I met one of the staff members his name is Michael, who was a very welcoming, knowlegable and pleasant to show me everything and answer all my questions. He starts showing me the wine section from each country, region he knew all grape varieties and what to pair with. The store has large variety of wines and small section of liquors, the store is very organized very clean and the wines shelves is labeled in a small selection of wines from different regions, Something interesting for each wine section have little cards notes are written positive feedback from customers another notes are details about wine where new customers can see clearly.
The store has two long wines racks each side are distributed American wines from California, New York, Washington, Oregon and the other side of the rack are French wines Italy wines are distributed by region Burgundy, Bordeaux, Loire, Tuscany, Campania and more. I have also realized something very interesting, all wines are display in each shelf from upper are the higher price from lower shelf lower price. The other long Wine racks are Greek wines also are distributed by region grape variety and price. The small racks are display wines from Argentina Chile and Australia they have different variety of red and white wines, and the sparkling wines, champagnes.
I liked at the back of the store they have big section of white wine, champagnes and the Zinfandel wines in the fridge ready to go, I think it is very good for the customers when they need something ready for especial occasion. The store has something interesting every 3 days of the week for few hours the manager choose each week 3 to 4 different wines from different variety and country so the customers have the opportunity to taste the wines.
The store is located in a great neighborhood people from different parts of the world, but especially people from Europe, Greece, and French. The most popular wines here are red wines from Greek, also the French and Italy red and white wines are the second selection, the most expensive wine can cost $400 or more, it was very interesting to visiting this store have a lot to offer their customers.
