BUF 2203: Visual Merchandising is an exploration of visual merchandising through the consideration of product presentation in the retail environment. I investigated the theoretical and practical use of in-store environments, lighting, special effects, fixtures, and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Topics like the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music, and lighting on consumer behavior.
Color Wheel Assignment
This assignment is crucial in understanding the mechanism and significance hues play when developing a visual display. Colors are the first thing shoppers see when buying, and play a significant role in terms of motivation to shop. Colors correlate different emotions and different ideas in a buyer that can encourage their desire to shop or hinder them. This assignment enables students to create a color wheel utilizing primary hues and blending them together to produce secondary and tertiary colors
