COURSE DESCRIPTION:

This course offers an in-depth exploration into the intricacies of brand building, measurement, and management. Visual literacy is examined through the analysis of symbols and imagery that define fashion brands and line identities. Students delve into the theoretical and practical applications of visual elements in conveying brand identity. The course aims to uncover how brand identities are crafted, why some resonate more clearly with consumers, and how these perceptions ultimately influence consumer choices. This journey into brand dynamics promises to provide valuable insights and practical skills for anyone passionate about the fashion industry.