Hazeez Shittu is currently a student at New York City College of Technology, finishing his last course to graduate with his Bachelors degree. He is currently in the process of building an international clothing brand between America and Nigeria which is inspired by his culture of being a Yoruba man from Nigeria. He has big plans for the personal and professional future.
The personal brand logo for Hazeez incorporates several design elements and colors, each with a specific significance related to visual merchandising principles outlined in Bell and Ternus’s “Silent Selling: Best Practices and Effective Strategies in Visual Merchandising” (5th edition). The letters “H” and”A” are stylized to form the central focus of the logo. The design is both simple and memorable, which is crucial for brand recognition (Bell & Ternus, 2017). The upward arrow integrated into the design symbolizes growth and progress. This element aligns with the principle that visual symbols can communicate complex messages quickly and effectively (Bell & Ternus, 2017).
The deep blue color represents trust and professionalism. According to Bell and Ternus, blue is often associated with stability and reliability, making it a strong choice for a professional brand (Bell & Ternus,2017). The vibrant green symbolizes growth and balance. Green is frequently used to evoke feelings of
harmony and renewal, which supports the brand’s emphasis on continuous improvement (Bell & Ternus,2017). The orange accents in the logo convey enthusiasm and creativity, as orange is often used to capture attention and inspire action (Bell & Ternus, 2017). The pink elements add a sense of playfulness and approachability, which can help create an emotional connection with the audience (Bell & Ternus, 2017). Finally, the overall shape of a light bulb symbolizes ideas and innovation. This aligns with the visual merchandising strategy of using familiar shapes to convey specific brand attributes (Bell & Ternus, 2017). The textbook has provided an in-depth explanation of the use of colors.
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