COURSE DESCRIPTION:

This course addresses critical issues in international retailing, focusing on the global consumer’s well-being. It offers a thorough overview of retailing and applies marketing concepts within a practical retail management context. As retailing evolves, successful businesses must learn to identify, adapt, and plan for these changes while maintaining their core strengths.

International Retailing Presentation:
https://openlab.citytech.cuny.edu/buf3300-qatar-rubanhuespresentation/