BUF 3100 Trend Forecasting & Social Media


COURSE DESCRIPTION:

This course explores and analyzes contemporary trends in color, fiber, and fashion, focusing on their influence on sales forecasting. Students will delve into researching and interpreting seasonal fashion trends, learning to predict future shifts in color palettes, fabrics, silhouettes, and textures. The course covers how to create detailed trend forecasts and merchandising plans, incorporating elements like mood boards, flat sketches, and specification details. Additionally, students will practice transforming their ideas into formats that are clear and actionable for pattern makers and other production professionals in the fashion industry.