Nina Darbonne
Dr. Carrie Hall
English Comp 1 1101-D355
21 February 2019
Pocket Guide to Fending Off Consumer Zombies in School Systems
In current society, it is so commonplace being urged to buy the latest products whether its a phone, laptop, footwear, clothes, or gaming paraphernalia; that people rarely bat an eye at the steady stream of advertising we encounter at every turn. Advertising constantly assaults individuals with the message âyou need the newest features.â Despite having fully functional items, they suddenly become obsolete as soon as the new edition hits the shelves. Are these unavoidable waves of consumerism so deeply imbedded in our culture that it affects our youth in schools? Is the education that is presumed to take place in the school systems being usurped by institutionalized brainwashing to mass produce a society of âgullible, mindless consumers?â
The most reliable source to answer these questions would be the two groups that spend the most time in the school systems, students and teachers. Based on my experiences, the entire school system is not flawed. Society creates problems which trickle into schools and teachers are then expected to make an effort to combat the issues that arise. Conversely, according to John Taylor Gatto public schools are failing the mission. John Taylor Gatto, an award winning teacher in New York, ended up leaving the profession bitter and jaded. Gattoâs article âAgainst School,â berates the public school institution criticizing the founding intentions and effectiveness of producing educated individuals. Gatto writes, âSchool didnât have to train kids in any direct sense to think they should consume nonstop, because it did something even better: it encouraged them not to think at all. And left them sitting ducks for another great invention of the modern era – marketing.â (Gatto 4) Schools do not specifically promote children to be consumers, however they encourage them not to be discerning. Then leaving impressionable minds defenseless against the onslaught of advertising. Public schools may not be conditioning students to be consumers, its rampant in almost every aspect of society; however schools can do more to prepare children to become competent functional adults.
John Taylor Gatto taught in the New York City school system for thirty years. He grew to believe the public school system hinders children as opposed to educating and preparing them to be responsible, productive adults. Gatto identifies his major gripes with the public school system in his article âAgainst School.â Some of the concepts Gatto mentions in the article I previously never gave much thought to and took for granted. Gatto mentions in the article, â1. To make good people. 2. To make good citizens. 3. To make each person his or her personal best. These goals are still trotted out today⌠as a decent definition of public educationâs mission.â (Gatto 2) Based on this information, the public school system should aim to mold each young mind into morally good people that strive to achieve their best and are productive members of society upon graduation from high school. At the age of eighteen, approximately the same age many complete âthe twelve-year wringer,â many aspects of the world transform and opportunities open up to individuals. For instance, eighteen marks the age when people are considered legally adults with the capacity to make their own decisions and be held accountable for said decisions and actions, enlist in the military, and the ability to vote is available. Personally, I never attended public school. However, through my experiences in Catholic schools I feel the parochial educational institutions I attended have strived to instill the objectives of the public educationâs mission in their students. This was done through requiring volunteer work, stressing the importance of the Golden Rule (âDo unto others as you would have them do unto youâ), and rewarding good behavior and academic success while conversely reprimanding negative behavior and poor academic effort. The academic institutions I attended ensured we were aware of current events through a myriad of assignments that emphasized news articles while excluding sports and celebrity tabloids.
To be gullible is to readily believe something without questioning the source or soundness of the information. If a schoolâs goal is to merely force feed students information without them giving further thought to the material the teachers are providing; mindless gullible behavior is being fostered. In my school experience, I encountered several teachers that sought to keep the classroom interesting and students engaged by challenging students to fact check in order to possibly correct the teacher for various incentives, the chance of getting extra credit or a gift card was more than enough to capture the attention of the entire class. On several occasions, I found myself reeled back into lessons after zoning out giving more thought to impending lunch over the âgolden nuggets of wisdomâ tumbling out of my teacherâs mouth. I can recall the moment in my education that sparked my curiosity and effectively tethered me to Science. An interest that made obtaining my Bachelorâs of Science in Biology truly a labor of love. Sophomore year of high school, my Chemistry teacher converted lab class into a veritable fireworks display conveying the whimsical applications of the Science.
The schools I attended made efforts to combat consumerism by banning fad objects from being brought into the classrooms. This spanned from yo-yos and tamagotchis to G shock watches. In conjunction with uniforms, materialism was discouraged and uniformity was promoted.
Dr. Robert Leamnson wrote âLearning (Your First Job)â, which describes the components of the learning process (understanding and remembering) and several methods to aid this process both in and out of the classroom. Many of Leamnsonâs learning strategies ring true. Leamnson writes, âYou cannot be âgivenâ learning, nor can you be forced to do it. The most brilliant and inspired teacher cannot âcauseâ you to learn. â (Leamnson 1) A good teacher can not force a student to learn it is the studentâs responsibility as well. Conversation is not one sided neither is the learning process.
A personâs achievements are not based solely on their educational background but their motivation and perseverance are major components. That being said, some careers, such as medical doctor, require substantial schooling that would seem unattainable without the âtwelve-year wringerâ as a adequate base to build upon. School systems, teachers in particular can help spark curiosity in a given subject by escaping the humdrum routines. Whether it’s bringing the lesson to life in new and unexpected ways or offering incentives to ignite passion in the material. Consumerism is practically unavoidable; however stressing the importance of schoolwork and morality may be enough to keep the âgullible, mindless consumersâ at bay in schools.
Works Cited
Gatto, John T. âAgainst School.â Against School – John Taylor Gatto, wesjones.com/gatto1.htm.
Leamnson, Robert. âLearning (Your First Job).â MA, Dartmouth, Dec. 2002.